How much does real estate copywriting cost in Australia?

Urban Wordsmiths offers three packages: Core listing copy from $220 + GST, Omnichannel launch kit from $450 + GST, and Premium campaign suite from $1,300 + GST. All packages include two revision rounds and 24-48 hour turnaround.

What is a real estate copywriter?

A real estate copywriter is a specialist writer who creates property listing descriptions, social media content, email campaigns and marketing copy for real estate agents. A specialist real estate copywriter understands buyer psychology, local market conditions and agency brand standards — producing copy that converts interest into inspection bookings.

How long does real estate copywriting take?

Core and Omnichannel packages are delivered within 24-48 hours of receiving complete property details. Premium campaigns are delivered within 48-72 hours. Same-day turnaround is not a standard offering and cannot be guaranteed.

Can a real estate copywriter write without visiting the property?

Yes. Offsite real estate copywriting is available for all packages and produces excellent results when the brief includes detailed property features, quality photos, a floorplan and — where available — a walkthrough video. Offsite copy is available for Melbourne properties and interstate listings across Australia.

What is the difference between AI-generated real estate copy and specialist copywriting?

AI-generated real estate copy tends to repeat generic phrases, lacks local suburb knowledge and buyer psychology, and can introduce unverified claims. Specialist real estate copywriting uses AI as a research tool in the early stages but applies human judgement, local market knowledge and verified detail at every step — producing copy that is specific to the property, the suburb and the target buyer.

Do you offer real estate copywriting packages for prestige properties?

Yes. The Premium Campaign Accelerator is designed specifically for prestige listings, acreage and architectural properties. It includes a magazine-style editorial article, six-piece social pack, prestige video script and premium EDM copy — a complete multi-channel campaign suite from $1,300 + GST.

Three packages. Every listing type covered.

From a fast-turnaround listing description to a full prestige campaign suite, choose the package that fits the property, the budget and the timeline. Core and Omnichannel campaigns delivered within 24-48 hours. Premium campaigns within 48-72 hours. Two rounds of revisions included.

Not sure which tier fits? Start here.

Core

Units, apartments, entry-level homes, standard residential listings where you need fast, clean copy and nothing more.

Omnichannel ★

Mid-tier family homes and upgraded residences where social and email are part of the campaign. Most agents start here.

Premium

Prestige listings, acreage, architectural properties and competitive pitches where vendor confidence and multi-channel reach matter.

All prices exclude GST.

Core Listing Pack

Fast, brand-consistent copy for every listing — ready to paste into portals, signage and brochures.

Standard from $220 + GST (includes a 200-word listing description)

Prestige from $320 + GST (includes a 350-word prestige listing description with expanded lifestyle and buyer positioning)

Onsite available — add $100 + GST (Standard) or $280 + GST (Prestige)

→ Cut-down versions: 90 / 75 / 45 / 30 words

→ Property-specific positioning matched to the target buyer

→ Consistent brand tone and buyer alignment

24-48 hour turnaround · Two rounds of revisions included

Start a brief →

Omnichannel Launch Pack — Recommended

Everything in Core, plus a cohesive launch kit so listing, social and email go out together — consistent, property-specific, ready to publish.

Standard from $450 + GST (includes a 200-word listing description)

Prestige from $600 + GST (includes a 350-word prestige listing description with expanded lifestyle and buyer positioning)

Onsite available — add $100 + GST (Standard) or $300 + GST (Prestige)

→ Everything in Core Listing Pack

→ Social Launch Pack: three ready-to-post captions built for different campaign moments — launch, feature/lifestyle and inspection — plus five headline/hook options

→ CRM EDM Copy Block: three subject line options + preheader + email intro + key property highlights + CTA

24-48 hour turnaround · Two rounds of revisions included

Start a brief →

Premium Campaign Accelerator

The full prestige narrative suite — designed to build vendor confidence and carry the property's positioning consistently across every campaign channel.

Standard from $1,300 + GST (includes a 200-word listing description)

Prestige/Acreage from $1,400 + GST (includes a 350-word prestige listing description with expanded lifestyle and buyer positioning)

Onsite available — add $200 + GST (Standard) or $400 + GST (Prestige/Acreage)

→ Everything in Core and Omnichannel packs

→ Editorial Showcase Article: magazine-style lifestyle feature

→ Six-piece Social Campaign Series: six coordinated campaign posts with property-specific captions and on-image headline/overlay concepts

→ Prestige Video Script: 60-90 second voiceover + Reels on-screen storyboard

→ Premium CRM EDM Copy Block: feature-style, elevated campaign copy

→ Optional: Vendor Proposal Insert — $150 + GST, credited in full if the listing is won

48-72 hour turnaround · Two rounds of revisions included

Start a brief →

Need something extra? Add it to any package.

Acreage Campaign Booster Bundle — $750 + GST (save $170)

Video + Reels Story Pack • Acreage Social Story Pack • Land and Lifestyle Snapshot. Available as a bundle or individual add-ons from $240 + GST.

Vendor Proposal Insert — $150 + GST

A tailored insert for your listing presentation. If you win the listing, the $150 + GST is credited in full against your Omnichannel or Premium package. If you don’t win, only the $150 + GST applies — a low-risk investment in winning more listings.

What happens after you hit “Start a brief”?

1. Fill in the brief form

Address, package choice, key features, target buyer type and deadline. Takes two minutes.

2. John confirms and gets to work

You’ll hear back within five hours during business hours. Core and Omnichannel campaigns delivered within 24-48 hours of receiving complete details (for offsite copy) or an onsite property inspection, Premium campaigns within 48-72 hours.

3. Paste and publish

Copy arrives formatted and ready for your portal, CRM and social channels. Two rounds of revisions included within 48 hours of delivery.

All packages are available offsite — written from your brief, photos and floorplan — for properties outside John’s onsite service area, including interstate listings. Offsite pricing applies as shown above.

Ready to brief? Let’s get started.

Choose your package above and hit “Start a brief” — or send the details directly to john@urbanwordsmiths.com.au. Core and Omnichannel campaigns delivered within 24-48 hours of briefing. Premium campaigns within 48-72 hours.

Start a brief →

Questions about which package fits? Call John on 0438 664 270.